In the pink for the fight against breast cancer

Ruscoe Road Sheltered Housing Scheme held a Wear it Pink Day on 18 October to raise awareness of the threat posed by breast cancer. 

By Lorraine Tapper

People pose for the camera in a room decked with ink balloons and bunting

Ruscoe Road is local authority accommodation managed by the Pinnacle Group who proactively work with Ruscoe Road to provide activities to engage the local community. It is renowned in Canning Town for the regular events held there for the local community to reduce social isolation and to provide a space for fun and friendship. 

This year the community decided to support Cancer Research UK which runs campaigns which are held locally all over the UK. This October the Wear it Pink Campaign on 20th of the month was also held in the Breast Cancer Awareness Month. 

But Ruscoe Road decided to hold their event a couple of days earlier – on their regular bingo day – to maximise attendance! 

Between 2016–2018 there were 55,920 new cases of breast cancer. Breast cancer is prevalent in women aged 50 or older. Apparently 1 in 2 of us will get cancer in our lifetimes. The stakes are high. Cancer Research UK has helped to double cancer survival and provide vital support. However in order to continue their research it requires funding. 

At Ruscoe Road volunteers decorated the community area beautifully with pink themed decorations, raffle tickets were sold for fundraising.

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